2018
Top 10 Traits of a PT
The final part of our blog of the top 10 traits of a personal trainer. In our cert 3 and 4 in fitness delivered on the Gold Coast, you will learn how to develop all of these skills and then apply them to help your business thrive when you become a Personal Trainer! Good luck!
9. Sales – In business people have to buy, without people buying from you, you don’t have a business. As a customer in other places, I enjoy buying things if I like the product or it gives me a good feeling, the same applies to personal training. People buy things in life for two reasons, want or need. So in fitness people NEED a Personal Trainer. The problem with this is that a lot of people don’t enjoy buying “need” things, for example, petrol. You don’t walk up to a friend and say “hey, look at this new petrol I bought today, isn’t it good?” So in the case of Personal Training, people often don’t like to buy the need to get fit but they do like to buy “want” things. The big question is here…. How do you make people want to come to Personal Training? The answer is in all of the other things we have talked about prior to this, for example, making them have a fantastic all around experience or rewarding them for achieving amazing things (motivation). Everything we have mentioned before, plus, recognising that you need to become a solution to their problem. To do this, you have to find out what the problem is, this is why being a Personal Trainer is more about the personal than the training and this is what people are buying. They are buying YOU.
10. How to Keep Clients Coming Back and Referring – This sort of goes in line with getting people to buy but it’s so much more than that. To get clients to keep coming back year after year (we’ve managed to do this with some clients for over 18 years) and get them to refer to you takes a lot more than just being a good technical trainer. You have to show huge interest in the client’s interests outside of training. You have to be really patient with them, make them have an awesome experience and if they are having an awesome experience, then you could ask them if they would be happy to refer other people to you. This leaves the door open for you then to ask and for them to start thinking about who they could refer to you. This will obviously decrease your expense in the form of advertising plus it is the best compliment you can receive in business.